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Digital Marketing Course Content –
SEO Course topics that covered by our professionals
Basics for SEO
 What is Domain
 Basic Knowledge of World Wide Web
 Difference between Portal and Search Engines
 What is SEO
 Types of SEO Techniques
 Black hat techniques
 White Hat techniques
 How Search Engine works

SEO Research & Analysis
 Market Research
 Keyword Research and Analysis
 Keyword opportunity
 Competitors Website Analysis
How to Choose Best Keywords
 Tools available for Keyword Research
Website Design SEO Guidelines
 Content Research
 Content Guidelines
 Content Optimization
 Design & Layout
 XML Sitemap / URL List Sitemap

On-page Optimization
 The Page Title
 Meta Descriptions & Meta Keywords
 Headings
 Bold Text
 Domain Names & Suggestions
 Canonical Tag
 Meta Tags
 Images and Alt Text
 Internal Link Building
 The Sitemap
 Invisible Text
 Server and Hosting Check
 Robots Meta Tag
 Doorway Pages
 301, 302 Redirects
 403, 404 Error
 Duplicate content


Off-page Optimization
Link Popularity
 Link Building in Detail
 Directory Submission
 Social Bookmark Submission
 Blog Submission
 Articles
 Links Exchange
Posting to Forums
 Submission to Search Engine
 Video Marketing
PPT/PDF Submissions
 Image Optimization
 Competitor Link Analysis

Analytics
 Google Analytics
 Installing Google Analytics
 How to Study Google Analytics
 Interpreting Bars & Figures
 How Google Analytics can Help SEO
 Advanced Reporting
 Webmaster Central & Bing/Yahoo
 Open Site Explorer
 Website Analysis using various SEO Tools available

SEO Tools
 Keyword Density Analyzer Tools
 Google Tools
 Yahoo / Bing Tools
 Rich Snippet Text Tools
 Comparison Tools
 Link Popularity Tools
 Search Engines Tools
 Site Tools
 Miscellaneous Tools

SEO Reporting
 Google analysis
 Tracking and Reporting
 Reports Submission
 Securing Ranks
SMo – Social Media Optimization
Google+
Facebook
Twitter
Linkedin
SEM - Search Engine Marketing
Adwords
Adwords Express




SMM – Social Media Marketing
Facebook
Twitter
Linkedin
Email Marketing
Adsense
Affiliate Marketing


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